WebsiteDays.com for united-kingdom aberdeenshire

Click on your region below to contact a Websitedays.com designer, or Websitedays.com sales person for info about Online Website builder system.

You can also send an email to

and we can forward your enquiry to respective designers in your area.

Aberdeenshire	Anglesey	Angus
Argyll	Ayrshire	Banffshire
Bedfordshire	Belfast	Berkshire
Berwickshire	Buckinghamshire	Caithness
Cambridgeshire	Cardiff	Carmarthenshire
Ceredigion	Channel Islands	Cheshire
Clackmannanshire	Cleveland	Clwyd
Co Antrim	Co Armagh	Co Down
Co Durham	Co Fermanagh	Co Londonderry
Co Tyrone	Conwy	Cornwall
Cumbria	Derbyshire	Devon
Dorset	Dublin	Dumfries & Galloway
Dunbartonshire	Dyfed	East Lothian
East Sussex	East Yorkshire	Edinburgh
Essex	Fife	Flintshire
Glasgow	Gloucestershire	Greater Manchester
Gwent	Gwynedd	Hampshire
Herefordshire	Hertfordshire	Inverness-shire
Isle of Arran	Isle of Bute	Isle of Man
Isle of Skye	Isle of Wight	Kent
Kincardineshire	Kinross-shire	Kirkcudbrightshire
Lanarkshire	Lancashire	Leicestershire
Lincolnshire	London	Merseyside
Mid Glamorgan	Mid Lothian	Middlesex
Monmouthshire	Morayshire	Nairnshire
Norfolk	North Humberside	North Yorkshire
Northamptonshire	Northumberland	Nottinghamshire
Orkney Islands	Oxfordshire	Peeblesshire
Pembrokeshire	Perthshire	Powys
Renfrewshire	Ross-shire	Roxburghshire
Rutland	Scilly Isles	Selkirkshire
Shetland Islands	Shropshire	Somerset & Avon
South Glamorgan	South Humberside	South Yorkshire
Staffordshire	Stirlingshire	Suffolk
Surrey	Sutherland	Tyne and Wear
Warwickshire	West Glamorgan	West Lothian
West Midlands	West Sussex	West Yorkshire
Western Isles/Outer Hebrides	Wigtownshire	Wiltshire
Worcestershire

» Are your SEO efforts going to waste?

Are your SEO efforts going to waste? by: Derek Croote

Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme? Those visitors could have resulted in sales if those small imperfections were fixed.

As I arrive from your high position in the search engines looking for your product, I want to be able to trust the company I am buying from. People are very leery with making purchases on the Internet, and even more so from sites they don’t know a great deal about. You want to gain trust from the visitor with guarantees, a professional design and color scheme, testimonials and by any other way. If your site doesn’t boast its trustworthiness and make me feel secure, do you think I will purchase your product? No. Visitors are especially leery when they are required to give credit card information. Make them feel protected, boast about your privacy policy, encrypted servers and whatever else you have set up. Be enthusiastic about your site’s security.

I need to be able to find what I want and navigate to where I need to go FAST after I arrive at your site via the search engines. Some visitors get lost and frustrated with poor navigation and will leave your site without a second thought. Do not leave your visitor with a bad taste in their mouth! Allow them to flow through your site with ease and comfort. If your navigation is confusing your potential customer will likely leave and travel to one of the other three billion web sites on the Internet. Speed is also a factor in navigation. Visitors don’t want to sit there for twenty or thirty seconds while your page loads. Don’t make them wait. Cut down on the size of your pages and graphics.

The colors you choose for your site also impact on whether the visitor will make a purchase. A color scheme that hurts the eye will turn visitors off which will lead to lost sales. Visitors may also question how accountable your site is. You cannot have a black background with white, yellow or neon green text. It hurts the eyes. Color schemes such as that scare visitors away. With professional colors visitors will likely feel more secure and relaxed while surfing your site, which will lead to more sales.

A top position in the search engines can provide huge amounts of sales, if your site can be trusted and appeal to visitors. With a defective design and color scheme, slow loading pages or lack of trustworthiness all of the time spent performing SEO could go to waste. So get out, fix those flaws and discover more sales!

About The Author

Derek Croote is a SEO, web design and usability enthusiast. He practices ethical search engine optimization and strives to make sites across the web better for visitors. Derek is the webmaster of the http://www.saratogalakesideacresassociation.org/, a small homeowners association. You can reach him at dcroote@gmail.com.

This article was posted on November 27, 2004